Reaching more of the many people

19

New IKEA stores in financial year 2018

422 IKEA stores in
50 markets

New IKEA store in new country: India and Latvia.

New IKEA store

Opening doors to new home horizons

2018 was filled with many proud milestones. Not only did we open our very first store in India, we also took important steps towards expansion into South America. In total, 19 new stores opened and new exciting expansion plans were initiated. Scroll down to learn more about our new opportunities.

The arrival of IKEA in India repesents a colourful collaboration between two cultures.

By 2025 we aim to open 25 stores in India, some of them with a brand-new touch and appearance.

Expansion is more than just numbers

Before opening the first IKEA store in Hyderabad, India, our co-workers conducted a pretty extensive study. They visited thousands of Indian homes, drank a lot of tea and had fruitful discussions about life in general – and life at home in particular. This led to important learnings about Indian life at home, and a more relevant offer for the new customers. After preparing for more than six years, the doors opened to the 400,000 square-feet store in August 2018.

IKEA was invited into the homes of many families across India ahead of the first store launch.

Comfortable furniture for social activities with friends and family, is especially important for Indian customers.

IKEA India co-workers celebrate the launch of the country’s first store. A new customer enjoys testing out products at the first IKEA store in India.

On August 9 2018, the first IKEA store opened in India.

Adding value to people’s everyday lives

Every country and region is a bit different, as are the dreams and needs of those who live there. Opening IKEA stores in new markets means enhanced and important possibilities to meet, talk and discuss with people. This is how we, over time, have developed our deep understanding of life at home.

“We want everyone to experience that a better life can come from a better life at home, that’s why we want to grow our business and be accessible for more of the many people”, says Jon Abrahamsson Ring, MD at Inter IKEA Systems.

¡Hola! South America

During 2018, we strengthened our position in our existing markets. We entered Latvia, and expanded at the same time in the UK, North America, the Middle East and Asia.

We’ll continue with 15 more retail locations in 2019, plus our very first South American stores the year after. 9 stores are planned for this region within a 10-year period – beginning with Chile, Peru and Colombia.

More people can now enjoy the IKEA experience than ever before.

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