… but when faced with the choice of becoming a professional chef or working in advertising, he chose the latter. A decade and a half later, he found a way to turn his private passion for food into a full-time profession, working as a Creative Leader for IKEA Food.
Martin now has 15,000 followers on Instagram and a veggie burger cook book to his name. Here, he describes his exciting career journey while showing us how to make a black bean burger with delicious coal-roasted aubergine topping.
Vegetable ball wrap with avocado
Summer salad with vegetable balls
One of the work things that I’m most proud of was when we launched the veggie balls.
Vegetable of choice, salt, white wine vinegar, olive oil, peppercorns, white sugar, bay leaf, thyme, garlic.
Boil 1 l water with 1 tbsp salt. Add 300g vegetables and boil 2 minutes.
Drain, saving 100ml liquid. Place saved liquid, 200ml white wine vinegar, a dash of olive oil and 1 tbsp each of black peppercorns and sugar in a pan with a bay leaf, thyme and a few cloves of peeled garlic.
Bring to the boil. Place mushrooms in a jar and pour hot liquid over.
Let cool, put the lid on and chill for 48 hours.
The IKEA range of smart lighting keeps getting smarter, giving people more and more options. Find out how it’s making life brighter and easier here.
For the past five years IKEA has published the Life at Home Report. This year they sought out people from around the world who are challenging ideas about the home. They call them “Home Pioneers”.