People’s knowledge and awareness about food is growing, but it’s not only about health and nutrition. More and more people are taking a more holistic approach to eating that includes the mind, overall well-being, and the social aspects around food.
The global food industry, including products in the IKEA Food range, have faced challenges. In the last couple of years there have been various issues related to the sourcing of ingredients and production methods.
But things are changing for the better. Restaurants and suppliers in general are more transparent and open about sourcing and ingredients. Increasing interest in and knowledge about food has led the food industry, including IKEA Food Services AB, to speed up the improvement process, and focus on a better offer – from the sea or the meadow, and all the way to the plate.
An affordable restaurant experience
When it comes to food, the IKEA philosophy is that as many people as possible should be able to afford a good meal out. At the IKEA Restaurant & Café, the whole family can have a nice restaurant experience, and share a tasty and healthy meal at an affordable price.
In the past couple of years, many new menu items have been introduced and IKEA restaurants are serving healthier and more sustainable options. In most IKEA stores you find at least one organic dish on the menu. And the youngest family members eat for free – parents always get a portion of free, organic baby food.
2014 – The year of the salmon
In 2014 different salmon dishes have appeared on the menu, both in the restaurants and in IKEA Swedish Food Market. Salmon was one of the focus areas in the IKEA food range in 2014, and for good reason.Salmon is exactly the kind of food we want to find in IKEA stores. It’s healthy, nutritious and tasty, and it’s a part of the Swedish food heritage. Salmon has, in various forms, been enjoyed in Scandinavia for hundreds of years. And the salmon being served and sold in the IKEA stores is farmed responsibly in the cold waters off the coast of Norway – home to some of the world’s finest salmon.
Happy fish. Happy guests.
When it comes to offering salmon, the philosophy is really quite simple: happy fish make healthier food, which of course leads to happier and healthier guests. The way this can be achieved this is through involvement and partnership with the salmon farming industry.
IKEA Food Services has participated in a round table initiated by WWF to develop criteria for sustainable salmon farming and works to develop responsible salmon farming standards. These standards are upheld by the Aquaculture Stewardship Council (ASC), an independent non-profit organisation founded by WWF, and the Sustainable Trade Initiative (IDH) to manage the global standards for responsible aquaculture.
But it doesn’t stop there. During 2014 IKEA Food Services has been working toward the commitment to only source salmon from ASC-certified farms in 2015.
From Norway with nutritious love
The majority of the salmon sourced for the IKEA food range is farmed off the coast of Norway. These farms work to ensure that the salmon are well looked after during every stage of their life, from egg to adulthood.Norway produces 33% of the world’s farmed salmon and is well known for its high quality due to suitable water temperatures – the seas there are frigid and packed with oxygen, two important reasons why the fish taste so fresh.
Salmon is one of the healthiest fish available today and is rich in various nutrients that are hard to find in most foods. It is low in saturated fats and calories, and contains high levels of protein and healthy omega-3 fatty acids. It’s also a good source of other nutrients including selenium, niacin and vitamin B12. There are now more than 20 salmon products and dishes offered in all IKEA stores.
Expect more good news about the IKEA food range in 2015 and beyond.