The Sales team in IKEA Emeryville (San Francisco), USA, uses a bulletin board to display competitor offers. It is located in their Sales headquarters and has a section for each Home Furnishing Business (HFB) and one for seasonal offers.
The Sales Manager updates the bulletin board weekly. He also invites anyone who finds an ad with a competitive offer to put it on the board.
The board complements the online competitor offers that the Sales Manager and shopkeepers receive via email. It helps the store to maintain a substantial price difference from their competitors. If they discover that one of their competitors has a lower price on a comparable product, the store immediately lowers their price and informs their Service Office.