IKEA Brooklyn (New York City), USA, created a wall for co-workers to park their bicycles. The wall is located next to the reception in the co-worker area past this wall every day. That makes it a reminder to travel in a more sustainable way. And it works: many more co-workers cycle to work, so now the store needs to expand the area. The total cost for this solution was EUR 360. This includes racking, paint and graphics.